Hyundai Canada just announced that the all-new 2011 Elantra was the best-selling compact car in January, the first month the vehicle was offered in Canada. When you consider the number of vehicles in this competitive segment, the Elantra's early success is an admirable achievement. So why has it done so well? You can't point the finger at heavy marketing. Hyundai did not roll out its advertising campaign until late January. It comes down to value. Not only does the Elantra look better than its predecessor, it is full of new technology and features. It offers the more power, better fuel economy, more safety, and more comfort. Yet Hyundai did not raise prices from the previous version. Now that more consumers are checking out the brand, they are seeing how far their money goes with Hyundai. The new Elantra offers even more evidence that Hyundai is determined to win the loyalty of Canadian consumers through high quality, reliable, well priced and now incredibly stylish vehicles. We are extremely excited about this car and can't wait to show it off to our customers in the Kootenays.