Castlegar Hyundai Care Packages

By: Keith Kalawsky - Castlegar Hyundai   |   11 Oct 2013
At an early-morning meeting a few weeks ago, we started to kick around ideas for a sales promotion to launch in the spring. At first, our brainstorming didn't amount to much. The challenge was creatingsomething that would stand out among the clutter of offers typically peddled by all the othermanufacturers and dealers: barbeques, Vegas trips, George Foreman grills, cruises, iPads and the like. Not only does it seem like it has all been done before, but offering customers a blender or toaster-ovenfor buying a car is not really our style. And let's face it, not every person would risk getting typhoid or norovirus, even for a free cruise.

Instead, we decided to simplify matters. We needed to focus on automotive products or services thatour customers would actually find useful, the kind of items that would help people enjoy their new vehicles. We also wanted a promotion that squared with our responsibility as a small business: takingcare of customers by helping them get exactly what they want. We also sought a promotion that wouldreally show our appreciation for customers that chose to deal with Castlegar Hyundai. We wanted toprovide something to customers above and beyond the incentives offered by Hyundai Canada. And finally, we wanted a promotion that fit with our belief that a choosing a Hyundai is a smart choice giventhe design, technology, warranty and value offered with every Hyundai. Once we focused on theseprinciples, the ideas started to flow. 

The result is Castlegar Hyundai "Care Packages". Each of our three care packages contains a uniqueset of products, perks or benefits. Broadly, the "Look Smart" package includes accessories; the "Sound Smart" package offers vehicle entertainment products and services; and, the "Drive Smart" package includes maintenance services. Each package is complimentary. A customer can choose the specific package that best suits his or her needs. We like these care packages because they aresimple, useful for customers and represent real value with no disappointing fine print or exceptions.

So the hard work is done. We have launched Castlegar Hyundai's Care Packages and they are now available to any customer that purchases a new vehicle. Paired with Hyundai Canada's current offers and our lineup of vehicles that are earning great reviews and many awards, we're excited to help our customers select the perfect car or SUV and enjoy pretty amazing value. 

 

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