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C-Hyundai Blog
Castlegar Hyundai Care Packages
At an early-morning meeting a few weeks ago, we started to kick around ideas for a sales promotion to launch in the spring. At first, our brainstorming didn't amount to much. The challenge was creating something that would stand out among the clutter of offers typically peddled by all the other manufacturers and dealers: barbeques, Vegas trips, George Foreman grills, cruises, iPads and the like. Not only does it seem like it has all been done before, but offering customers a blender or toaster-oven for buying a car is not really our style. And let's face it, not every person would risk getting typhoid or norovirus, even for a free cruise.
Instead, we decided to simplify matters. We needed to focus on automotive products or services that our customers would actually find useful, the kind of items that would help people enjoy their new vehicles. We also wanted a promotion that squared with our responsibility as a small business: taking care of customers by helping them get exactly what they want. We also sought a promotion that would really show our appreciation for customers that chose to deal with Castlegar Hyundai. We wanted to provide something to customers above and beyond the incentives offered by Hyundai Canada. And finally, we wanted a promotion that fit with our belief that a choosing a Hyundai is a smart choice given the design, technology, warranty and value offered with every Hyundai. Once we focused on these principles, the ideas started to flow.
The result is Castlegar Hyundai "Care Packages". Each of our three care packages contains a unique set of products, perks or benefits. Broadly, the "Look Smart" package includes accessories; the "Sound Smart" package offers vehicle entertainment products and services; and, the "Drive Smart" package includes maintenance services. Each package is complimentary. A customer can choose the specific package that best suits his or her needs. We like these care packages because they are simple, useful for customers and represent real value with no disappointing fine print or exceptions.
So the hard work is done. We have launched Castlegar Hyundai's Care Packages and they are now available to any customer that purchases a new vehicle. Paired with Hyundai Canada's current offers and our lineup of vehicles that are earning great reviews and many awards, we're excited to help our customers select the perfect car or SUV and enjoy pretty amazing value.
Keith Kalawsky
Castlegar Hyundai
More vehicle, less money
December 4, 2012
The most important pillar of Hyundai's strategy is to pack more content, features, improved styling and equipment into each new version of its vehicles, without jacking up prices. With the recent launch of the 2013 Santa Fe, a totally redesigned SUV, I wondered if Hyundai had stuck to its traditional focus on value. Or had this increasingly successful brand abandoned its roots with the latest Santa Fe?
The 2013 Santa Fe is essentially the third generation of this popular vehicle, although made minor tweaks annually to the vehicle. Ten years ago, you could own a 2003 Santa Fe, with all-wheel drive and all the key options, for $27,095. Compare that price to $28,350 for the 2006 Santa Fe, $30,095 in 2007, $30,745 for the 2009, and $30,999 in 2012. For a similarly equipped Santa Fe in 2013, the price is $30,499. On the face of it, these generational price increases look fairly minor when considering all of the equipment now standard on the 2013 version, including seven airbags, heated seats, Bluetooth, satellite radio, a six-speed transmission, 17-inch alloy wheels and dozens more. In 2003, most of this technology was still on the drawing board or exclusive to expensive luxury vehicles.
What is more interesting and revealing is to examine these figures after adjusting them for inflation. In other words, what would a 2003 Hyundai Santa Fe cost in today's dollars? The answer is startling. Today, a 2003 Santa Fe would demand $32,200 -- or $1,700 more than a 2013 Santa Fe Premium AWD at $30,499. Despite infinitely more equipment on the all-new Santa Fe, today's pricing is actually better than a decade ago.
This quick comparison seems to show that Hyundai, despite its rapid growth, is sticking to its knitting and a key competitive edge -- by stretching a customer's dollar further than any other auto maker.
Keith Kalawsky
Castlegar Hyundai
The most important pillar of Hyundai's strategy is to pack more content, features, improved styling and equipment into each new version of its vehicles, without jacking up prices. With the recent launch of the 2013 Santa Fe, a totally redesigned SUV, I wondered if Hyundai had stuck to its traditional focus on value. Or had this increasingly successful brand abandoned its roots with the latest Santa Fe?
The 2013 Santa Fe is essentially the third generation of this popular vehicle, although made minor tweaks annually to the vehicle. Ten years ago, you could own a 2003 Santa Fe, with all-wheel drive and all the key options, for $27,095. Compare that price to $28,350 for the 2006 Santa Fe, $30,095 in 2007, $30,745 for the 2009, and $30,999 in 2012. For a similarly equipped Santa Fe in 2013, the price is $30,499. On the face of it, these generational price increases look fairly minor when considering all of the equipment now standard on the 2013 version, including seven airbags, heated seats, Bluetooth, satellite radio, a six-speed transmission, 17-inch alloy wheels and dozens more. In 2003, most of this technology was still on the drawing board or exclusive to expensive luxury vehicles.
What is more interesting and revealing is to examine these figures after adjusting them for inflation. In other words, what would a 2003 Hyundai Santa Fe cost in today's dollars? The answer is startling. Today, a 2003 Santa Fe would demand $32,200 -- or $1,700 more than a 2013 Santa Fe Premium AWD at $30,499. Despite infinitely more equipment on the all-new Santa Fe, today's pricing is actually better than a decade ago.
This quick comparison seems to show that Hyundai, despite its rapid growth, is sticking to its knitting and a key competitive edge -- by stretching a customer's dollar further than any other auto maker.
Keith Kalawsky
Castlegar Hyundai
Top 10 Reasons to Visit Castlegar Hyundai today
November 2, 2012
10. We won't play Christmas music in November. In fact, we won't play Christmas music, period. Just Classic Rock, Top 40 -- or maybe country if the wrong person gets control of our satellite radio.
9. For the first time ever, we're offering Employee, Friends and Family Pricing at Castlegar Hyundai, which means some pretty sweet price adjustments on most Hyundai vehicles.
8. Two of our newest vehicles -- the 2013 Santa Fe and 2013 Elantra GT, were named best new vehicles in their respective classes by the Automotive Journalists Association of Canada, a group of automotive zealots who truly enjoy finding fault with cars and trucks. In other words, these awards actually mean something. Last year, the Accent, Veloster and Tucson won their categories.
7. You can buy winter tire packages at Castlegar Hyundai for prices you would not normally expect from a dealership. We shopped suppliers this year to get the best value. If you drop by, you'll see that our showroom is stacked to the ceiling with tires. We've got selection.
6. Not only does Hyundai offer exciting, well-designed vehicles, we offer some valuable extras, including our five-year or 100,000 km comprehensive warranty. Compare that coverage to three years or 60,000 km for most other manufacturers.
5. The Santa Fe and Elantra GT include Driver Selectable Steering, neat technology that allows drivers to customize vehicle handling and responsiveness by pushing a button on the fly.
4. We have leftover Halloween candy. If you've had enough or lack willpower, we can also hide this candy from you.
3. We managed to scrounge up two more Hyundai Tucson "Premium" models. This vehicle, produced in very limited quantities, is upgraded with a panoramic sunroof, alloy wheels, satellite radio, fog lights and remote start -- at no extra charge. This package is worth several thousand dollars in savings, along with the priceless luxury of never climbing inside a cold vehicle in January.
2. We will take a few minutes to discuss exactly what you would like in your next vehicle, from options to colour, and we will listen carefully.
1. Hyundai is Korean just like pop star PSY: Learn his Gangham Style moves here.
Get ready to experience the Hyundai Elantra GT
July 6, 2012
Hyundai is continuing its onslaught of new models this year. The latest vehicle to arrive at the dealership is the Hyundai Elantra GT, a five-door hatchback based on the popular Hyundai i30 in Europe. The GT replaces the Elantra Touring in the Hyundai lineup and represents a major push forward in technology, design and efficiency. For example, the Elantra GT includes a new feature called "driver selectable mode." This technology allows the driver to choose a specific steering and handling experience: normal, comfort or sport. All it takes is a click of a button on the steering wheel. The Elantra GT will attract anyone needing interior space for golf clubs, pets, skis, bikes, whatever. The rear seat cushions fold forward and tuck away, allowing the rear seats to fold perfectly flat. This GT has the most interior volume in this class of five-door vehicles. At the same time, Hyundai continues to push modern design. The interior look and content far surpasses what you might expect in a smaller vehicle. And if you would like some luxury options, the GT is available with a panoramic sunroof, navigation, rear camera, leather seating, power seat and more. Hyundai is about to launch a marketing campaign for the Elantra GT and we think the response will be strong as people see what the kind of versatile, modern and comfortable vehicle they can drive for the price.
Keith Kalawsky
Castlegar Hyundai
keith@castlegarhyundai.com
top
Hyundai is continuing its onslaught of new models this year. The latest vehicle to arrive at the dealership is the Hyundai Elantra GT, a five-door hatchback based on the popular Hyundai i30 in Europe. The GT replaces the Elantra Touring in the Hyundai lineup and represents a major push forward in technology, design and efficiency. For example, the Elantra GT includes a new feature called "driver selectable mode." This technology allows the driver to choose a specific steering and handling experience: normal, comfort or sport. All it takes is a click of a button on the steering wheel. The Elantra GT will attract anyone needing interior space for golf clubs, pets, skis, bikes, whatever. The rear seat cushions fold forward and tuck away, allowing the rear seats to fold perfectly flat. This GT has the most interior volume in this class of five-door vehicles. At the same time, Hyundai continues to push modern design. The interior look and content far surpasses what you might expect in a smaller vehicle. And if you would like some luxury options, the GT is available with a panoramic sunroof, navigation, rear camera, leather seating, power seat and more. Hyundai is about to launch a marketing campaign for the Elantra GT and we think the response will be strong as people see what the kind of versatile, modern and comfortable vehicle they can drive for the price.
Keith Kalawsky
Castlegar Hyundai
keith@castlegarhyundai.com
Hyundai Canada is getting very aggressive
July 8, 2012
A new month brings new programs and offers from all the automakers. Hyundai Canada rolled out a new campaign, called "The Hyundai Advantage" that appears to show more than a hint of aggression from this rapidly growing company. Across its vehicle brands, the new offers from Hyundai show a huge committment to further increase its market share in Canada as the competition intensifies. For example, the programs available on the Santa Fe and our other SUV's and cross-overs are extraordinary, paving the way for exceptionally low monthly finance payments. Numerous studies have show that the price of new vehicles, accounting for inflation, have been flat or even declined over the past decade. With such aggressive moves from Hyundai, along with the extensive value in each of its vehicles based on the features available for the price, consumers stand to benefit even further.
Keith Kalawsky
Castlegar Hyundai
top
A new month brings new programs and offers from all the automakers. Hyundai Canada rolled out a new campaign, called "The Hyundai Advantage" that appears to show more than a hint of aggression from this rapidly growing company. Across its vehicle brands, the new offers from Hyundai show a huge committment to further increase its market share in Canada as the competition intensifies. For example, the programs available on the Santa Fe and our other SUV's and cross-overs are extraordinary, paving the way for exceptionally low monthly finance payments. Numerous studies have show that the price of new vehicles, accounting for inflation, have been flat or even declined over the past decade. With such aggressive moves from Hyundai, along with the extensive value in each of its vehicles based on the features available for the price, consumers stand to benefit even further.
Keith Kalawsky
Castlegar Hyundai
What happens in Vegas...
April 21, 2012
Las Vegas is all about glamour, gambling, debauchery and excess. During a brief trip to Vegas last week for a meeting of Canadian Hyundai dealers, I spent my time stuffed into a dark, cavernous conference room, instead of sipping seven litres of daquiri from a giant Eiffel Tower cup. But sitting shoulder to shoulder with other Hyundai dealers was not time wasted. I avoided a terrible hangover and gambling losses and I learned some important things about Hyundai's direction and focus.
1. Hyundai is a student of history.
The company has not forgotten its past. Back in the 1980's, Hyundai produced some popular, low-priced cars. But poor quality ensured that few Canadians would ever buy a second Hyundai. Hyundai has also watched other car makers grow rapidly, open more factories quickly and lose their focus on quality. Hyundai sales are increasing globally and there is pressure to increase production to maintain its impressive growth. Manufacturers are typically obsessed with sales figures and push to post year-over-year gains. However, Hyundai is taking a different approach. It will work on making its existing plants more efficient. But it is not rushing to add more factories. Instead, it is focusing on quality control and ensuring that Hyundais continue to be well made. It is choosing quality over quantity. As a dealer, I am focused on sales, of course. But I was very pleased to hear that Hyundai is not going to risk its recent success by cranking out as many vehicles as possible only to sacrifice quality. It is important to manage the company's growth and build excellent vehicles that will keep drivers loyal to the brand.
2. Hyundai is obsessed with product development.
Hyundai offered a sneak preview of new models that will arrive at Castlegar Hyundai over the next year. There are certain manufacturers that are grabbing market share by setting inflated sticker prices and then offering ridiculous rebates. There are manufacturers that are posting big sales increases by selling vehicles to rental car companies and other fleet customers. Hyundai is building its competitive edge by refining and improving its vehicles, frequently. There are some great vehicles to come that will entice more people to consider Hyundai.
3. Hyundai believes today's consumer deserves competitive pricing and exceptional value.
This year, Hyundai is even more focused on structuring its pricing so that drivers can enjoy more upgraded features and higher trim levels. At Hyundai you will find a mid- or high-level model for the price of base models at other car makers. Again, Hyundai will not be coming out with massive rebates. Instead, it will offer products with features that drivers might expect for the price.
Unfortunately, I did not live up to the city's reputation for excessive indulgence. But I did come away encouraged by Hyundai's direction and its take on what consumers are looking for.
Keith Kalawsky
Castlegar Hyundai
Las Vegas is all about glamour, gambling, debauchery and excess. During a brief trip to Vegas last week for a meeting of Canadian Hyundai dealers, I spent my time stuffed into a dark, cavernous conference room, instead of sipping seven litres of daquiri from a giant Eiffel Tower cup. But sitting shoulder to shoulder with other Hyundai dealers was not time wasted. I avoided a terrible hangover and gambling losses and I learned some important things about Hyundai's direction and focus.
1. Hyundai is a student of history.
The company has not forgotten its past. Back in the 1980's, Hyundai produced some popular, low-priced cars. But poor quality ensured that few Canadians would ever buy a second Hyundai. Hyundai has also watched other car makers grow rapidly, open more factories quickly and lose their focus on quality. Hyundai sales are increasing globally and there is pressure to increase production to maintain its impressive growth. Manufacturers are typically obsessed with sales figures and push to post year-over-year gains. However, Hyundai is taking a different approach. It will work on making its existing plants more efficient. But it is not rushing to add more factories. Instead, it is focusing on quality control and ensuring that Hyundais continue to be well made. It is choosing quality over quantity. As a dealer, I am focused on sales, of course. But I was very pleased to hear that Hyundai is not going to risk its recent success by cranking out as many vehicles as possible only to sacrifice quality. It is important to manage the company's growth and build excellent vehicles that will keep drivers loyal to the brand.
2. Hyundai is obsessed with product development.
Hyundai offered a sneak preview of new models that will arrive at Castlegar Hyundai over the next year. There are certain manufacturers that are grabbing market share by setting inflated sticker prices and then offering ridiculous rebates. There are manufacturers that are posting big sales increases by selling vehicles to rental car companies and other fleet customers. Hyundai is building its competitive edge by refining and improving its vehicles, frequently. There are some great vehicles to come that will entice more people to consider Hyundai.
3. Hyundai believes today's consumer deserves competitive pricing and exceptional value.
This year, Hyundai is even more focused on structuring its pricing so that drivers can enjoy more upgraded features and higher trim levels. At Hyundai you will find a mid- or high-level model for the price of base models at other car makers. Again, Hyundai will not be coming out with massive rebates. Instead, it will offer products with features that drivers might expect for the price.
Unfortunately, I did not live up to the city's reputation for excessive indulgence. But I did come away encouraged by Hyundai's direction and its take on what consumers are looking for.
Keith Kalawsky
Castlegar Hyundai
Get a break from rising gas prices
March 1, 2012
Fuel prices are rising, again. In two days, the price jumped to 134.9 cents per litre in Castlegar from 120.9 cents, an 11.5 per cent increase. Whether its the threat of reduced supply or the onset of spring that's driving the signficant increase, the only sure bet is that fuel is getting more expensive. Recognizing this trend, Hyundai Canada has introduced a new program in March. It is offering a discount on fuel for Hyundai purchasers. This fuel card will help soften the blow of rising fuel prices. At the same time, Hyundai's vehicle lineup is getting increasingly fuel efficient. For example, the Hyundai Elantra, recently named North American Car of the Year, is rated at 58 mpg on the highway. The Hyundai Sonata, our mid-sized sedan, earned a 50 mpg rating driven by its gas-direct injection or GDI engine technology. At Castlegar Hyundai, we have increased our supply of fuel-efficient cars, cross-overs and SUV's as more drivers look to trim their fuel costs. Aside from discounted fuel, we are offering several other programs this month, from improved finance rates, extended warranty at no charge and special pricing on some of our popular models.
Keith Kalawsky
Castlegar Hyundai
Fuel prices are rising, again. In two days, the price jumped to 134.9 cents per litre in Castlegar from 120.9 cents, an 11.5 per cent increase. Whether its the threat of reduced supply or the onset of spring that's driving the signficant increase, the only sure bet is that fuel is getting more expensive. Recognizing this trend, Hyundai Canada has introduced a new program in March. It is offering a discount on fuel for Hyundai purchasers. This fuel card will help soften the blow of rising fuel prices. At the same time, Hyundai's vehicle lineup is getting increasingly fuel efficient. For example, the Hyundai Elantra, recently named North American Car of the Year, is rated at 58 mpg on the highway. The Hyundai Sonata, our mid-sized sedan, earned a 50 mpg rating driven by its gas-direct injection or GDI engine technology. At Castlegar Hyundai, we have increased our supply of fuel-efficient cars, cross-overs and SUV's as more drivers look to trim their fuel costs. Aside from discounted fuel, we are offering several other programs this month, from improved finance rates, extended warranty at no charge and special pricing on some of our popular models.
Keith Kalawsky
Castlegar Hyundai
Is zero per cent financing legit?
February 2, 2012
Lately, a few customers at Castlegar Hyundai have asked, "Is Hyundai's zero per cent financing 'true' zero per cent financing, or is there a catch?"
I wasn't sure what to make of these concerns. So, I did a little research to see what people have been reading about zero per cent. I can see why people are skeptical. If you Google "zero per cent financing" you will read numerous complaints and conspiracies about zero per cent financing. Some examples:
Zero per cent is only available for short term loans and you need a very large down payment.
Maybe this is true for some brands, but Hyundai Canada offers zero per cent up for six, even seven years on several models. Generally, zero per cent is less common on newly-introduced models, but there are exceptions. There is renewed competition in the automotive industry right now, so we are seeing zero per cent or very low rates on a wider selection of vehicles. A prime example is the 2012 Hyundai Elantra, recently named North American Car of the Year. As for the down payment, there is no requirement to plunk down 25% or 50% up front just to get zero per cent.
Dealers will increase the price of the vehicle, and even add extra fees, if you take zero percent.
This could be a U.S. thing, but we don't claw back any money or charge extra if a client chooses zero per cent. To offer this finance rate, Hyundai Canada pays for the difference between the prime rate and zero per cent. This subsidy or discount from Hyundai can amount to thousands of dollars in savings to customers. But Hyundai does not entice people with the offer of zero percent, only to charge more in extra fees.
Zero percent just is a 'teaser' rate and the percentage will suddenly increase.
The reality: when you buy a Hyundai with zero percent, it stays at zero percent for the full term of the loan. We leave those kinds of tactics to predatory credit-card companies.
It's hopeless! Only the wealthiest car buyers are eligible for zero per cent.
To finance a vehicle, you need a reasonable credit rating, of course. But the majority of customers at Castlegar Hyundai qualify for this offer. Zero per cent is not the exclusive domain of the rich and famous.
Overall, much of the commentary on zero per cent revealed deep suspicion of the auto industry. We get that. It is always important to read the fine print, ask plenty of questions and get to the facts when making a major decision. But many of the conspiracy theories about zero per cent don't endure closer scrutiny. At Castlegar Hyundai, we provide several options for financing a vehicle and customers can choose what is best for them.
Keith Kalawsky
Castlegar Hyundai
Lately, a few customers at Castlegar Hyundai have asked, "Is Hyundai's zero per cent financing 'true' zero per cent financing, or is there a catch?"
I wasn't sure what to make of these concerns. So, I did a little research to see what people have been reading about zero per cent. I can see why people are skeptical. If you Google "zero per cent financing" you will read numerous complaints and conspiracies about zero per cent financing. Some examples:
Zero per cent is only available for short term loans and you need a very large down payment.
Maybe this is true for some brands, but Hyundai Canada offers zero per cent up for six, even seven years on several models. Generally, zero per cent is less common on newly-introduced models, but there are exceptions. There is renewed competition in the automotive industry right now, so we are seeing zero per cent or very low rates on a wider selection of vehicles. A prime example is the 2012 Hyundai Elantra, recently named North American Car of the Year. As for the down payment, there is no requirement to plunk down 25% or 50% up front just to get zero per cent.
Dealers will increase the price of the vehicle, and even add extra fees, if you take zero percent.
This could be a U.S. thing, but we don't claw back any money or charge extra if a client chooses zero per cent. To offer this finance rate, Hyundai Canada pays for the difference between the prime rate and zero per cent. This subsidy or discount from Hyundai can amount to thousands of dollars in savings to customers. But Hyundai does not entice people with the offer of zero percent, only to charge more in extra fees.
Zero percent just is a 'teaser' rate and the percentage will suddenly increase.
The reality: when you buy a Hyundai with zero percent, it stays at zero percent for the full term of the loan. We leave those kinds of tactics to predatory credit-card companies.
It's hopeless! Only the wealthiest car buyers are eligible for zero per cent.
To finance a vehicle, you need a reasonable credit rating, of course. But the majority of customers at Castlegar Hyundai qualify for this offer. Zero per cent is not the exclusive domain of the rich and famous.
Overall, much of the commentary on zero per cent revealed deep suspicion of the auto industry. We get that. It is always important to read the fine print, ask plenty of questions and get to the facts when making a major decision. But many of the conspiracy theories about zero per cent don't endure closer scrutiny. At Castlegar Hyundai, we provide several options for financing a vehicle and customers can choose what is best for them.
Keith Kalawsky
Castlegar Hyundai
Hyundai Super Bowl Commercials
January 31, 2012
Veloster featuring Porter Robinson
Think fast
Rocky theme
Cheetah
Era of quality
Have you tried?
Elantra victory lap
Genesis
Keith Kalawsky
Castlegar Hyundai
top
Our Hyundai representative sent us several links to the Hyundai commercials that will air during this year's Super Bowl on February 5. The television spots are a mix of funny, serious, and in the case of the Veloster ad featuring DJ Porter Robinson, really entertaining. Check them out below.
Veloster featuring Porter Robinson
Think fast
Rocky theme
Cheetah
Era of quality
Have you tried?
Elantra victory lap
Genesis
Keith Kalawsky
Castlegar Hyundai
"Certified" used vehicle sales are soaring
January 27, 2012
Automotive News reports that sales of certified used vehicles hit a new high in 2011. It's a growing part of the industry. Many automotive companies now offer certified programs, which typically include a detailed inspection, additional warranty and other benefits. In the U.S., certified sales increased 6% in 2011 at a time when new-vehicles sales were sluggish for many manufacturers. Several certified programs posted double-digit growth. Hyundai's certified sales more than doubled, likely prompted by recent improvements to its program. Hyundai now offers finance rates on used cars once reserved for new cars only. The savings can add up to thousands of dollars based on Hyundai's rates compared to typical bank or credit-union rates. At the same time, more people are turning to certified pre-owned based on the condition of these cars. As vehicle quality improves among most brands, used cars are lasting longer. At first, I was a little skeptical of most certified programs. Dealers incur costs to participate in the program and there didn't seem to be much benefit other than the "certified" label. But I have changed my mind. In Hyundai's case at least, there are key benefits to customers that are worth the cost of the program. This segment of the market will continue to expand.
Keith Kalawsky
Castlegar Hyundai
Automotive News reports that sales of certified used vehicles hit a new high in 2011. It's a growing part of the industry. Many automotive companies now offer certified programs, which typically include a detailed inspection, additional warranty and other benefits. In the U.S., certified sales increased 6% in 2011 at a time when new-vehicles sales were sluggish for many manufacturers. Several certified programs posted double-digit growth. Hyundai's certified sales more than doubled, likely prompted by recent improvements to its program. Hyundai now offers finance rates on used cars once reserved for new cars only. The savings can add up to thousands of dollars based on Hyundai's rates compared to typical bank or credit-union rates. At the same time, more people are turning to certified pre-owned based on the condition of these cars. As vehicle quality improves among most brands, used cars are lasting longer. At first, I was a little skeptical of most certified programs. Dealers incur costs to participate in the program and there didn't seem to be much benefit other than the "certified" label. But I have changed my mind. In Hyundai's case at least, there are key benefits to customers that are worth the cost of the program. This segment of the market will continue to expand.
Keith Kalawsky
Castlegar Hyundai
Eyewitness account: Hyundai re-sale values on the rise
January 26, 2012
Once a week, I log-in to a popular car auction website, excited and optimistic about finding some used Hyundai vehicles for our dealership lot. This week, I was especially jazzed about the first Hyundai on the auction block in Vancouver, a loaded Santa Fe with low kilometers. It didn't take long for the auction to dampen my enthusiasm. Once the auctioneer started his patter, it took a mere 60 seconds to push the price thousands of dollars beyond what I thought it would fetch. Buyers flocked to this Santa Fe. Eventually, the field narrowed to two dealerships, which went toe-to-toe for another dozen bids or so. While I didn't buy this Santa Fe, I took away one positive note from this experience. Clearly, there is strong demand for used Hyundai vehicles, and this demand is pushing up resale values. At Castlegar Hyundai, customers will occasionally ask us how Hyundai's resale values stack up against the other import brands. We point to studies that Hyundai prices hold up comparatively well. For example, the new Hyundai Elantra is predicted to have the highest resale value in its class. But the craziness at the auction today really drove home the point that the Hyundai brand is popular and valued. This dynamic ultimately benefits Hyundai owners. When they trade in their vehicles, there is a receptive market waiting to purchase these cars. I will keep checking the auction -- and keep looking for those great buys -- but I'm not getting my hopes up.
Keith Kalawsky
Castlegar Hyundai
Once a week, I log-in to a popular car auction website, excited and optimistic about finding some used Hyundai vehicles for our dealership lot. This week, I was especially jazzed about the first Hyundai on the auction block in Vancouver, a loaded Santa Fe with low kilometers. It didn't take long for the auction to dampen my enthusiasm. Once the auctioneer started his patter, it took a mere 60 seconds to push the price thousands of dollars beyond what I thought it would fetch. Buyers flocked to this Santa Fe. Eventually, the field narrowed to two dealerships, which went toe-to-toe for another dozen bids or so. While I didn't buy this Santa Fe, I took away one positive note from this experience. Clearly, there is strong demand for used Hyundai vehicles, and this demand is pushing up resale values. At Castlegar Hyundai, customers will occasionally ask us how Hyundai's resale values stack up against the other import brands. We point to studies that Hyundai prices hold up comparatively well. For example, the new Hyundai Elantra is predicted to have the highest resale value in its class. But the craziness at the auction today really drove home the point that the Hyundai brand is popular and valued. This dynamic ultimately benefits Hyundai owners. When they trade in their vehicles, there is a receptive market waiting to purchase these cars. I will keep checking the auction -- and keep looking for those great buys -- but I'm not getting my hopes up.
Keith Kalawsky
Castlegar Hyundai
Three-Day Super Sale Event - October 27, 28, 29
October 27, 2011
Earlier this week, Hyundai offered a few hints about an upcoming sales event for dealerships in western Canada. Hyundai finally released the details yesterday. There will be a Three-Day "Super Sale" Event that starts today, October 28 with offers on most vehicles and 0% financing. The motivation for the event really starts with the worldwide demand for Hyundai vehicles. Hyundai distributes its vehicles based on each country's sales record; the more you sell, the more inventory you get. Dealers in western Canada are battling for more vehicle allocation from head office as we head into winter season. So the sale is designed to offer a little boost to inventory "turn" and drive an increase in the number of vehicles sent to dealerships. It is a truly a three-day sale as the offers only apply to vehicles delivered in these three days. Customers will save as dealers fight for more product.
Keith Kalawsky
Castlegar Hyundai
Earlier this week, Hyundai offered a few hints about an upcoming sales event for dealerships in western Canada. Hyundai finally released the details yesterday. There will be a Three-Day "Super Sale" Event that starts today, October 28 with offers on most vehicles and 0% financing. The motivation for the event really starts with the worldwide demand for Hyundai vehicles. Hyundai distributes its vehicles based on each country's sales record; the more you sell, the more inventory you get. Dealers in western Canada are battling for more vehicle allocation from head office as we head into winter season. So the sale is designed to offer a little boost to inventory "turn" and drive an increase in the number of vehicles sent to dealerships. It is a truly a three-day sale as the offers only apply to vehicles delivered in these three days. Customers will save as dealers fight for more product.
Keith Kalawsky
Castlegar Hyundai
"Amazing Eight" Hyundai Accents
July 2, 2011
The first day of each month is a big deal in the car business. It is the day that most manufacturers announce the latest programs and interest rates, tweaked and designed with the hope of finding just the right formula for sales success. In July, Hyundai has put some pretty aggressive incentives on the 2011 Hyundai Accent. The price on the Accent L hatchback is now $9,999 plus $1,495 freight for a total of $11,494. That works out to a payment of just $79 bi-weekly, including tax and environmental levies. (See us for the details.) At Castlegar Hyundai, we have eight Accents remaining that are eligible for this program. Along with a great price, the Accent includes a five-year or 100,000 kilometer warranty and envious fuel economy. The Accent has got to be one of the best buys in the compact car segment.
Keith Kalawsky
Castlegar Hyundai
The first day of each month is a big deal in the car business. It is the day that most manufacturers announce the latest programs and interest rates, tweaked and designed with the hope of finding just the right formula for sales success. In July, Hyundai has put some pretty aggressive incentives on the 2011 Hyundai Accent. The price on the Accent L hatchback is now $9,999 plus $1,495 freight for a total of $11,494. That works out to a payment of just $79 bi-weekly, including tax and environmental levies. (See us for the details.) At Castlegar Hyundai, we have eight Accents remaining that are eligible for this program. Along with a great price, the Accent includes a five-year or 100,000 kilometer warranty and envious fuel economy. The Accent has got to be one of the best buys in the compact car segment.
Keith Kalawsky
Castlegar Hyundai
Upgrades to the 2012 Sonata
June 13, 2011
By now, finding a 2011 Sonata is something like discovering the Holy Grail. Most dealers are very light on inventory, so Hyundai has wisely pushed up the launch of the 2012 Sonata. We don't have pricing yet, but Hyundai has revealed some excellent upgrades to certain Sonata models. For example, the Sonata Limited, both the Turbo and regular version, gets a panoramic sunroof and a proximity key system with push-button start. The Sonata GLS and Sonata 2.0T gain rear heated seats to keep your passengers even more comfortable. Hyundai is all about helping people stretch their dollars further and these additions add even more value to the Sonata.
Keith Kalawsky
Castlegar Hyundai
By now, finding a 2011 Sonata is something like discovering the Holy Grail. Most dealers are very light on inventory, so Hyundai has wisely pushed up the launch of the 2012 Sonata. We don't have pricing yet, but Hyundai has revealed some excellent upgrades to certain Sonata models. For example, the Sonata Limited, both the Turbo and regular version, gets a panoramic sunroof and a proximity key system with push-button start. The Sonata GLS and Sonata 2.0T gain rear heated seats to keep your passengers even more comfortable. Hyundai is all about helping people stretch their dollars further and these additions add even more value to the Sonata.
Keith Kalawsky
Castlegar Hyundai
Hyundai's pricing (r)evolution
February 17, 2011
Last week, Hyundai dealers from all over British Columbia gathered for a meeting with Hyundai executives. Before the first coffee break, it was clear that Hyundai is changing, and rapdily. Strategically, the car maker is moving away from competing mostly on price and massive rebates. With Hyundai launching so many new products in recent months -- including Tucson, Sonata and Elantra -- its focus now is competing on value. It is striving to convince consumers that they are getting a world-class product with a stick price that reflects its true value. That means shifting away from "cash on the hood" discounts to offering extremely competitive prices on all its new vehicles, right from the initial lauch of new products. For example, the new 2011 Elantra, despite the addition of new options and features worth more than $2,000 -- features the previous version did not have -- the car's price did not change. The goal is to improve Hyundai's brand image. Despite awards, increased sales and positive reviews, a significant number of consumers still won't consider Hyundai. However, more than 50% of people choose Hyundai after coming to a dealership. The goal is shift the mindset that Hyundai is nothing but a bargain-priced vehicle.
This new strategy comes with certain risks, of course. Will consumers, who are bombarded with rebates, discounts, special programs, push-pull-and-drag schemes and all the typical sales tactics, recognize the value in a Hyundai vehicle? Can we explain and show that value without the lure of $5,000 rebate? It helps that Hyundai vehicles are earning solid reviews from consumers and journalists. The new Elantra was the best selling car in Canada in January. If Hyundai continues to produce high-quality vehicles, packed with features, that appeal to Canadians, its strategy should work just fine.
Keith Kalawsky
Castlegar Hyundai
New Elantra top-selling compact car -- in the first month
February 7, 2011
Hyundai Canada just announced that the all-new 2011 Elantra was the best-selling compact car in January, the first month the vehicle was offered in Canada. When you consider the number of vehicles in this competitive segment, the Elantra's early success is an admirable achievement. So why has it done so well? You can't point the finger at heavy marketing. Hyundai did not roll out its advertising campaign until late January. It comes down to value. Not only does the Elantra look better than its predecessor, it is full of new technology and features. It offers the more power, better fuel economy, more safety, and more comfort. Yet Hyundai did not raise prices from the previous version. Now that more consumers are checking out the brand, they are seeing how far their money goes with Hyundai. The new Elantra offers even more evidence that Hyundai is determined to win the loyalty of Canadian consumers through high quality, reliable, well priced and now incredibly stylish vehicles. We are extremely excited about this car and can't wait to show it off to our customers in the Kootenays.
Keith Kalawsky
Castlegar Hyundai
Hyundai Canada just announced that the all-new 2011 Elantra was the best-selling compact car in January, the first month the vehicle was offered in Canada. When you consider the number of vehicles in this competitive segment, the Elantra's early success is an admirable achievement. So why has it done so well? You can't point the finger at heavy marketing. Hyundai did not roll out its advertising campaign until late January. It comes down to value. Not only does the Elantra look better than its predecessor, it is full of new technology and features. It offers the more power, better fuel economy, more safety, and more comfort. Yet Hyundai did not raise prices from the previous version. Now that more consumers are checking out the brand, they are seeing how far their money goes with Hyundai. The new Elantra offers even more evidence that Hyundai is determined to win the loyalty of Canadian consumers through high quality, reliable, well priced and now incredibly stylish vehicles. We are extremely excited about this car and can't wait to show it off to our customers in the Kootenays.
Keith Kalawsky
Castlegar Hyundai
24-7
September 16, 2010
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Just returned from Vancouver, where Hyundai Canada hosted dealers from across the country at a national meeting. There were cocktails and finger foods, but I came for one thing: to see all the latest models that will land at Castlegar Hyundai in the coming months. On this front, Hyundai did not disappoint. I was amazed by the pipeline of new product.
Hyundai is aiming to launch seven new vehicles in 24 months. The 2010 Tucson and the 2011 Sonata were the first two launched as part of this "24/7" initiative.
Building on the success of the 2011 Sonata, Hyundai will soon release the Sonata Hybrid followed by the Sonata Turbo. With a four-cylinder Gas Direction Injection (GDI) engine, the Sonata already hammers out 198 horsepower while getting 50 mpg on the highway, according to government fuel economy ratings. The hybrid features a six-speed transmission and a new lithium polymer battery. It will run with an electronic motor only, a GDI engine only, or a combination of both, which means better fuel economy in both the city and on the highway. The turbo will absolutely wow customers with a four-cylinder engine producing 274 horsepower. It is like having V6 power with four-cylinder fuel economy. What could be better for driving in the Kootenays? I've already ordered two turbo models and can't wait to get them. The Sonata is selling out. At the meeting, dealers complained to Hyundai about the shortage. The Turbo will ramp up sales every further.
The new Elantra sedan is slated for January, 2011 and will also feature GDI technology. With the most power and cargo space in its class, and featuring similar styling to the Sonata, the Elantra continues Hyundai's focus on packing huge value into every one of its smaller cars. The new Accent is next, with a newly-designed four-door sedan and a brand new five-door hatchback. All of Hyundai's small cars will be available with premium options so customers won't have to give up comfort just because they want to drive a small vehicle. And finally, the Veloster coupe will arrive as a kind of replacement to the Hyundai Tiburon. This stylish front-wheel drive sports coupe will appeal to younger buyers.
I came away from Vancouver feeling more excited than ever about Hyundai's product lineup. After just one year as a Hyundai dealer, I've seen plenty of innovation and new technology with so much more to come. Hyundai's overarching goal is to convince more Canadians to consider Hyundai. Although the company's market share has grown immensely, there is still a large percentage of people who won't consider the brand because or preconceived notions about quality. Hyundai is winning awards and excellent reviews, but it takes time to change perceptions.
In my view, these new products will convince more people to put Hyundai on their shopping lists.
Keith Kalawsky
Castlegar Hyundai
Hyundai is aiming to launch seven new vehicles in 24 months. The 2010 Tucson and the 2011 Sonata were the first two launched as part of this "24/7" initiative.
Building on the success of the 2011 Sonata, Hyundai will soon release the Sonata Hybrid followed by the Sonata Turbo. With a four-cylinder Gas Direction Injection (GDI) engine, the Sonata already hammers out 198 horsepower while getting 50 mpg on the highway, according to government fuel economy ratings. The hybrid features a six-speed transmission and a new lithium polymer battery. It will run with an electronic motor only, a GDI engine only, or a combination of both, which means better fuel economy in both the city and on the highway. The turbo will absolutely wow customers with a four-cylinder engine producing 274 horsepower. It is like having V6 power with four-cylinder fuel economy. What could be better for driving in the Kootenays? I've already ordered two turbo models and can't wait to get them. The Sonata is selling out. At the meeting, dealers complained to Hyundai about the shortage. The Turbo will ramp up sales every further.
The new Elantra sedan is slated for January, 2011 and will also feature GDI technology. With the most power and cargo space in its class, and featuring similar styling to the Sonata, the Elantra continues Hyundai's focus on packing huge value into every one of its smaller cars. The new Accent is next, with a newly-designed four-door sedan and a brand new five-door hatchback. All of Hyundai's small cars will be available with premium options so customers won't have to give up comfort just because they want to drive a small vehicle. And finally, the Veloster coupe will arrive as a kind of replacement to the Hyundai Tiburon. This stylish front-wheel drive sports coupe will appeal to younger buyers.
I came away from Vancouver feeling more excited than ever about Hyundai's product lineup. After just one year as a Hyundai dealer, I've seen plenty of innovation and new technology with so much more to come. Hyundai's overarching goal is to convince more Canadians to consider Hyundai. Although the company's market share has grown immensely, there is still a large percentage of people who won't consider the brand because or preconceived notions about quality. Hyundai is winning awards and excellent reviews, but it takes time to change perceptions.
In my view, these new products will convince more people to put Hyundai on their shopping lists.
Keith Kalawsky
Castlegar Hyundai
Hyundai's 24-7 Mission Continues
December 3, 2010
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It is an exciting time as Hyundai is rolling out seven new vehicles in 24 months. The latest installment: the 2011 Sonata Turbo or Sonata 2.0T. Our first arrived at Castlegar Hyundai this week, a Limited version in Venetian Red. More than just a new vehicle, this new Sonata really reveals Hyundai's focus on squeezing more fuel economy and power out of four-cylinder engines and its efforts to ensure its entire fleet complies with emerging environmental regulations. For years, the knock on four cylinders was lack of power and excessive engine noise. With the gas-direct engine in the Sonata, you essentially get V6 power -- 274 horsepower -- with 50 mpg in the regular Sonata and 47 mpg highway in the turbo version. In the years to come, we will see more vehicles move to four-cylinders as the technology improves even further.
The next vehicle in Hyundai's 24-7 roll out is the 2011 Elantra. This completely redesigned sedan, which follows the same design approach as used on the Sonata, is packed with features and will be priced to continue Hyundai's market share growth in Canada. We expect our first to arrive later in December.
Keith Kalawsky
Castlegar Hyundai
The next vehicle in Hyundai's 24-7 roll out is the 2011 Elantra. This completely redesigned sedan, which follows the same design approach as used on the Sonata, is packed with features and will be priced to continue Hyundai's market share growth in Canada. We expect our first to arrive later in December.
Keith Kalawsky
Castlegar Hyundai
The Facts on Hyundai's Warranty
November 3, 2010
Lately, several customers have visited our dealership and asked about Hyundai's five-year or 100,000 kilometer warranty. These customers had shopped another dealership in the area and were told that Hyundai offered only a three-year comprehensive warranty and that the last two years were limited to a few vehicle components. This is simply not the case. Hyundai's industry-leading warranty offers the same coverage for the entire five years or 100,000 km. All the details can be found here. More Canadians than ever are choosing to Hyundai because of this amazing warranty, along with incredible styling, quality and fuel economy. During November and December, Hyundai is offering some excellent programs to clear out the remaining 2010 models. We would be happy to answer your questions and show you what Hyundai has to offer. Above all, we'll provide you with all the facts about our products and our warranty.
Keith Kalawsky
Castlegar Hyundai
Lately, several customers have visited our dealership and asked about Hyundai's five-year or 100,000 kilometer warranty. These customers had shopped another dealership in the area and were told that Hyundai offered only a three-year comprehensive warranty and that the last two years were limited to a few vehicle components. This is simply not the case. Hyundai's industry-leading warranty offers the same coverage for the entire five years or 100,000 km. All the details can be found here. More Canadians than ever are choosing to Hyundai because of this amazing warranty, along with incredible styling, quality and fuel economy. During November and December, Hyundai is offering some excellent programs to clear out the remaining 2010 models. We would be happy to answer your questions and show you what Hyundai has to offer. Above all, we'll provide you with all the facts about our products and our warranty.
Keith Kalawsky
Castlegar Hyundai
Enemy No. 1: Car Dealers
September 24, 2010
In "Exposed: Secrets of the car dealer", Peter Cheney at the Globe and Mail "explains the tricks, tactics, strategies and scams" used by car dealers to exploit customers, according to the national newspaper. The article offered a lengthy list of common complaints about dealerships and how a root canal is probably more fun than buying a car. Following the article were dozens of reader comments with loads of complaints and stories of brutal experiences. There was also plenty of advice on and how to fight back against unscrupulous dealerships.
As a new dealer, reading the story wasn't easy. It's tough not to take this kind of thing personally. Working six days a week at my new store, the car business is everything to me. And really, doesn't everyone want to be liked? To hear that many people dread dealing with car dealers -- and are inclined to dislike you even before they meet you -- is a downer.
But I'm also realistic. I know there is bad behavior in the car business. There are misleading advertisements. There are old-school dealers who believe in pressure tactics over product knowledge. There are businesses who give only lip service to customer service.
I also believe the industry is changing. I see more dealers doing business ethically and responsibly. And I believe those dealers should be rewarded with more business. In B.C., dealers are regulated by the Motor Vehicle Sales Authority. All salespeople and managers must be trained on consumer laws and licensed. Today, the industry is more knowledgeable of the law and more professional.
But the biggest catalyst for change might be pricing. Profit margins are shrinking as more manufacturers dispense with inflated pricing offset by massive rebates. What customers want is vehicle that is well-made, suited to their needs and fairly priced. Don't we all want to know we aren't paying more than someone else for the same product?
This is the philosophy at Hyundai. It might have taken this to the extreme as Hyundai dealers often complain that profit margins are too slim! With vehicles priced much closer to the actual transaction values -- the price at which they ultimately sell -- it takes off the pressure. There is less motivation for salespeople to pressure, confuse or mislead customers. There is no need for protracted negotiations as there is little room to discount. The price is the price. The focus then turns to one thing: finding the car the meets the client's needs and budget. Customers can start to feel more comfortable with the process if they feel the pricing is fair for the value received.
Temptation is everywhere, that's true. Whether it is ego or economics, manufacturers feel the pressure to drive up monthly sales figures with larger and larger rebates or sales. When sales are slow, some dealers resort to advertising with impossibly low payments, they offer giveaways, or make all kinds of guarantees to get people in the door. Then the pressure tactics and grinding begins.
In our area, you can't get away with the kind of tactics mentioned in the article and survive over the long term. We need repeat business. We can't afford to alienate clients. We aren't perfect, but we try our best to be straightforward with our customers, to find out what they really want and need. Instead of conflict and hassle, we would rather develop a relationship with our clients so they become advocates for our brand and our store. These days, with so much information available to buyers, it is our job to help people make sense of it all. So as much as I don't like reading stories about shady car dealers, it motivates me to be different and to help change the image of our industry, however long it takes.
Keith Kalawsky
Castlegar Hyundai
In "Exposed: Secrets of the car dealer", Peter Cheney at the Globe and Mail "explains the tricks, tactics, strategies and scams" used by car dealers to exploit customers, according to the national newspaper. The article offered a lengthy list of common complaints about dealerships and how a root canal is probably more fun than buying a car. Following the article were dozens of reader comments with loads of complaints and stories of brutal experiences. There was also plenty of advice on and how to fight back against unscrupulous dealerships.
As a new dealer, reading the story wasn't easy. It's tough not to take this kind of thing personally. Working six days a week at my new store, the car business is everything to me. And really, doesn't everyone want to be liked? To hear that many people dread dealing with car dealers -- and are inclined to dislike you even before they meet you -- is a downer.
But I'm also realistic. I know there is bad behavior in the car business. There are misleading advertisements. There are old-school dealers who believe in pressure tactics over product knowledge. There are businesses who give only lip service to customer service.
I also believe the industry is changing. I see more dealers doing business ethically and responsibly. And I believe those dealers should be rewarded with more business. In B.C., dealers are regulated by the Motor Vehicle Sales Authority. All salespeople and managers must be trained on consumer laws and licensed. Today, the industry is more knowledgeable of the law and more professional.
But the biggest catalyst for change might be pricing. Profit margins are shrinking as more manufacturers dispense with inflated pricing offset by massive rebates. What customers want is vehicle that is well-made, suited to their needs and fairly priced. Don't we all want to know we aren't paying more than someone else for the same product?
This is the philosophy at Hyundai. It might have taken this to the extreme as Hyundai dealers often complain that profit margins are too slim! With vehicles priced much closer to the actual transaction values -- the price at which they ultimately sell -- it takes off the pressure. There is less motivation for salespeople to pressure, confuse or mislead customers. There is no need for protracted negotiations as there is little room to discount. The price is the price. The focus then turns to one thing: finding the car the meets the client's needs and budget. Customers can start to feel more comfortable with the process if they feel the pricing is fair for the value received.
Temptation is everywhere, that's true. Whether it is ego or economics, manufacturers feel the pressure to drive up monthly sales figures with larger and larger rebates or sales. When sales are slow, some dealers resort to advertising with impossibly low payments, they offer giveaways, or make all kinds of guarantees to get people in the door. Then the pressure tactics and grinding begins.
In our area, you can't get away with the kind of tactics mentioned in the article and survive over the long term. We need repeat business. We can't afford to alienate clients. We aren't perfect, but we try our best to be straightforward with our customers, to find out what they really want and need. Instead of conflict and hassle, we would rather develop a relationship with our clients so they become advocates for our brand and our store. These days, with so much information available to buyers, it is our job to help people make sense of it all. So as much as I don't like reading stories about shady car dealers, it motivates me to be different and to help change the image of our industry, however long it takes.
Keith Kalawsky
Castlegar Hyundai
Hyundai launches certified pre-owned program
November 8, 2011
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The idea or concept of a "certified" used vehicle has been around for many years in the automotive industry. For some manufacturers, it was little more than a marketing gimmick. Besides a fancy label, a certified used car didn't seem much different than any other pre-owned vehicle. As dealer, it seemed to me that a certified pre-owned program was just a cash grab by the manufacturer as they took a portion of your profit on every used vehicle. So I'll admit, I was a little skeptical when Hyundai recently re-launched its certified program. But after digging into the details, I think there is a real heft behind this offer. A certified Hyundai includes much more than a label. For a pretty reasonable investment, a customer can enjoy extra warranty on top of Hyundai's already long and comprehensive factory warranty. The finance rates on certified used Hyundai's compare very favorably to rates on new vehicles. We've seen rates well under three per cent on some models Customers also get a free oil change and the comfort of knowing the vehicle had to pass a very thorough inspection. We've had many customers choose certified pre-owned vehicles already and I suspect that many more will go this route. Given the quality of today's cars and trucks, used vehicles last a long time. With the savings available and now the ability to enjoy attributes once reserved for vehicles, it should create additional demand for these high-quality pre-owned units.
Hyundai launches certified pre-owned program
November 8, 2011
top
The idea or concept of a "certified" used vehicle has been around for many years in the automotive industry. For some manufacturers, it was little more than a marketing gimmick. Besides a fancy label, a certified used car didn't seem much different than any other pre-owned vehicle. As dealer, it seemed to me that a certified pre-owned program was just a cash grab by the manufacturer as they took a portion of your profit on every used vehicle. So I'll admit, I was a little skeptical when Hyundai recently re-launched its certified program. But after digging into the details, I think there is a real heft behind this offer. A certified Hyundai includes much more than a label. For a pretty reasonable investment, a customer can enjoy extra warranty on top of Hyundai's already long and comprehensive factory warranty. The finance rates on certified used Hyundai's compare very favorably to rates on new vehicles. We've seen rates well under three per cent on some models Customers also get a free oil change and the comfort of knowing the vehicle had to pass a very thorough inspection. We've had many customers choose certified pre-owned vehicles already and I suspect that many more will go this route. Given the quality of today's cars and trucks, used vehicles last a long time. With the savings available and now the ability to enjoy attributes once reserved for vehicles, it should create additional demand for these high-quality pre-owned units.
Family first, not just family friendly
My second daughter was born last week. She is delightful. I was cautioned by several experienced parents, however, that one child is a walk in the park. Two or more kids: well, brace yourself for a few lifestyle changes. Immediately, of course, those changes include little, to no sleep, an Everest-like pile of Pampers, and the endless cycle of soothing with feeding, burping and serial diaper changes. It is all a blur, but we could not be happier.
I am also happy that switched my demo vehicle prior to baby number two. I chose a 2013 Santa Fe 2.4L Premium with all-wheel drive. I have always driven a Santa Fe since opening the dealership. But this was my first chance to try the all-new 2013 version. With family front and center in my life, I'm impressed that Hyundai designers included so many features for parents.
If you have kids, you've undoubtedly tried many ways to stop the sun from baking your loved ones in the backseat: a flimsy screen with plastic suction cups, a blanket pinched in a rolled-up window, hats, sunglasses, and the like. The new Santa Fe includes integrated sunshades on both rear windows that simply extend and retract when you need them. With kids, spills are a fact of life. The Santa Fe uses "Yes Essentials" fabric, a very durable, stain-resistant material used in many applications. Many parents think they need leather in a vehicle because it is easier to keep clean. But the upholstery in the Santa Fe is a great alternative for less money. The door openings in the Santa Fe are extra wide, which makes getting car seats in and out of the vehicle much easier. There are extra cup-holders in the rear-seat center armest, a handy spot for snacks and drinks. The Santa Fe includes all of the latest safety technology, but it has made back-up sensors a standard feature. This system just adds a little extra piece of mind when backing out of your driveway or navigating school zones, arena parking lots, and other places with plenty of kids around. Like the previous version of the Santa Fe, there is loads of cargo room in the rear with extra storage compartments to maximize space.
After driving the vehicle for a weeks, it is clear that the Santa Fe is not just a family friendly vehicle. When designing the Santa Fe, Hyundai put family first by adding the kinds of features every parent will enjoy. On top of all that, the Santa Fe is modern and stylish, so parents don't have to settle for a ugly, soul-sucking mini-van just because they need a vehicle that is spacious and functional.
To help us focus beyond this rough patch of sleep deprivation, my wife and I are planning our first road trip, once the baby is a little sturdier in a few months. We'll pile our girls and all our stuff into the Santa Fe and head out for a little fun and adventure. Someday, there will be time for rest and relaxation -- in 18 years after they have both moved out.
Contact Information
- Castlegar Hyundai
-
#713 17th Street
CASTLEGAR, BC V1N 4J4 -
- sales Sales:
- (888) 378-0019
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#713 17th Street
CASTLEGAR,
BC
V1N 4J4